Stephanie Choong2021-12-15T17:43:54+08:00


“With a thorough review and objective evaluation of old policies by a financial advisor, a restructure can yield a more comprehensive coverage that incurs the same, if not, a lower premium.”


Senior Financial Services Consultant

RNF No. CCC300316325
Degree in Business 


My Story

There’s a famous expression: “Tough times never last, but tough people do.

I am grateful to have encountered admirably resilient people throughout my personal and professional journey, and even more privileged to have been able to walk with them every step of the way.

That’s why I love my job, and here’s how all came to be.

In 2010, I made a successful medical claim of a hefty sum. I realized the true value of my insurance plans because it was unthinkable to have to pay those fees out of my pocket. The event was so deeply ingrained in my memory that when the right time came, having left my corporate job of 7 years and seeking for change, it instantly steered my decision to pursue a career in financial planning and advisory. To sell a product that you believe in – wouldn’t you do the same?

I am presently Senior Financial Service Consultant with GEN Financial Advisory. I have served over 200 clients and managed over SGD1.6M claims to-date. A high customer referral rate of over 50% is testament to my service excellence. I am a certified Associate Financial Planner (AFPCM) and hold a BSc in Business. Earning the Million Dollar Round Table (MDRT) eligibility in 2020 marked a career milestone.

What I Do

Versatile across the full portfolio management of wealth protection, wealth accumulation, and wealth distribution, I serve a clientele mostly in their 30s to 50s. I have deep expertise in family planning for young couples, and retirement and legacy planning for individuals.

As a representative of a financial advisory firm, I customize unbiased policy solutions in the client’s best interest across a network of 9 life insurers (Aviva, AXA, China Taiping, HSBC, Manulife, NTUC, Raffles Health, Singlife & Tokio Marine) and 11 general insurance companies (AIG, Aviva, AXA, BUPA, Chubb, Cigna, Etiga, MSIG, NTUC, Sompo & QBE).

I specialize in policy restructure. With the progressive socio-economic landscape, the insured value of old plans can lose relevance in today’s context. Coverage of policies purchased over 10 years ago no longer offer complete and up-to-date protection, excluding evolving scenarios around early critical illnesses and retirement planning.

With a thorough review and objective evaluation of old policies by a financial advisor, a restructure can yield a more comprehensive coverage that incurs the same, if not, a lower premium.

Getting to Know You

Being curious about people is my innate personality, and my latest interest in Fengshui and Chinese horoscopes takes it even further.

I am also an avid coffee lover. I attend coffee appreciation and barista classes, and proudly own a barista coffee machine at home.

As such, client appointments are mostly at fabulous coffee joints, and passionate discussions about coffee-brewing methods are welcome!


“In all my encounters with Stephanie, she has been patient and caring. I like that she is responsive and follows up keenly. I have recommended her to my family and friends. They appreciate her professionalism and honesty. Keep up the good work, Steph!”

Liz Voon, Graphic Designer, AE Media

“Having known Stephanie for years, she is someone I can trust with my financial affairs. She keeps in touch, updates me on the latest, and goes the extra mile to pick up my receipts for claims. I have referred my family and friends to her. You’ll have no regrets meeting her!”

Melissa Chua, Account Manager, Grabtaxi

“I felt comfortable sharing my concerns with Stephanie having met her for the first time; she is a great listener. She evaluated my existing plans and effectively identified the gaps. She also reminded me of the life planning aspects that I overlooked, providing great insights. Most of all, I like that she gets things done the way she has assured me.”

Eve Liu, Owner of Beauty & Aesthetic Clinic

“In my recent experience, Stephanie sat me down to understand the coverage of my old policies and advised what I need at present, and what I can get started for the future. I’d confidently say that with Stephanie looking out for me, I’m well covered and on track for retirement.”

Pauline Yeo, Account Manager, MediaCorp

“A friend recommended me to Stephanie having heard my frustrations with the unresponsiveness and nonchalance of my former agent. She evaluated my policies, considered my needs, and proposed a plan to restructure them. She wasn’t pushy and was patient in explaining the details. She felt more like a friend than a financial planner. I only wish I had met her earlier.”

Lynette Feng, Realtor

“My family and I used to have no trust in insurance agents as a result of bad experiences with former ones, especially regarding the claim process. This opinion changed with Stephanie. When processing our claims, she followed up closely and proactively updated us on the status. She makes sure that we understand what we are buying and conducts annual reviews to evaluate any need to restructure our financial portfolio. We highly recommend Stephanie. Her service level is number 1!”

Sylvia Tan, Private Tutor

“No hard-sell with Stephanie. She’s a great listener, and I liked how she presented options using a chart of comparisons detailing the numbers to help me make the most informed decisions. I have recommended her to my family and friends. She even helped to obtain my original copies of insurance contracts – 2 years since I last signed up.”

Lishan, Senior Office (Business Data and Support), UOB

“I used to work with Stephanie. She was a great leader, a good listener and offered the best advice at work. With her career switch, she continues to advise me – on my finances. Importantly, she listens keenly before giving any advice. I wish her all the best in her future endeavours.”

Jorden Tan, Online Content Creator

“Stephanie is a great person with great character. She is trustworthy and provides excellent service. Responsive to all my queries, she makes sure that I’m well insured. I recommend her to my friends with no hesitation.”

Lee Siu Siu, Business Owner

“I’ve always been cautious as to who I buy my policies from, as I have encountered agents who are uncontactable right after the policy is signed. Stephanie is deeply passionate about matching her clients to the right policy. Her move to being an Independent Financial Advisor suits her perfectly. Since our engagement, Stephanie has been proactively following up and patiently answering my queries. Plus, she’s always radiating with enthusiasm!”

Sebastian Ho, Interior Designer, Inizio Atelier

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